Beacon Sales Coach® Adds Customizable Job Aids

DARTMOUTH, MA, September 15, 2008 – Beacon and Company recently announced major enhancements to its flagship product, Beacon Sales Coach, that will make the user experience more interactive with easier to use Job Aids. Sales Coach is proven, easy-to-use sales management software that leads managers through more than 50 real-life sales meetings that focus on cross-selling, retention and acquiring new relationships.

Now managers and team leaders have the ability to customize each of the enhanced Sales Coach Job Aids at no additional cost. That includes all seven key worksheets, including those that prepare the staff for the meeting, gain commitments after the meeting, make and receive referrals, plan coaching activities, conduct effective interviews, identify product features and benefits, and document meeting results.

Clients can enter information for their branch or team electronically, then print and/or send out their instructions to their staff. Managers can obtain an online record of actions agreed upon during sales meetings, making it even easier to follow-up and coach for success.

In addition, the new Meeting Results Worksheet gives customers the ability to indicate the description, number and the dollar value of each product sold or retained due to implementing Sales Coach. The revenue contribution will automatically be tracked on an on-going basis to reinforce the value of this important sales management tool.

These enhancements will save customers time, add functionality and usefulness, and provide helpful tracking data for long-term ROI.

About Beacon
Beacon and Company is headquartered in Dartmouth, Massachusetts. Additional information about Beacon Sales Coach and Beacon's customized consulting services is available at www.beaconandcompany.com.

For more information contact Phil Carney: 508-996-8000