Beacon helps you provide your customers with an exceptional experience at all points of contact - an experience that will differentiate your organization from your competitors, increasing revenues through additional acquisitions, deeper relationships and account retention.
New Program Recognizes Beacon Sales Coach® Achievement
DARTMOUTH, MA, March 2, 2009 – Beacon’s Certification program has added another layer of benefits to Beacon Sales Coach, Beacon and Company’s flagship online sales management program. Certification gives senior managers a way to recognize top performers as well as reinforce superior sales and service delivery.Sales Coach offers more than 50 targeted sales management meetings online to help banks and credit unions train at their own pace on the topics that are most important to them. Its process helps to harness their teams’ selling power and support the company’s strategic initiatives.
To earn Beacon’s Certification award, a branch or call center manager must conduct a number of meetings within a year and complete a Meeting Results Worksheet for each, verified by senior management. The awards are organized in three levels:
- Silver – at least 12 meetings
- Gold – at least 24 meetings
- Platinum – at least 36 meetings
“Certification benefits financial organizations in many ways. With more managers conducting Sales Coach meetings on a regular basis, revenues will increase, customer loyalty will grow, and sales skills will continue to improve as existing training is reinforced,” said Phil Carney, Beacon’s National Sales Director. “What’s more, because the process is so interactive, staff recommend the activities and behaviors needed to impact results, thus taking ownership in the outcome. The program can also be used to support incentive compensation goals to maximize sales and service results.”
Certification offers managers a number of benefits as well, including helping them be more effective sales managers, trainers and coaches, and receiving recognition for their sales management achievement from both senior management and Beacon. Recognition results in better individual and team morale, which in turn is communicated to both customers and prospects, helping to acquire, deepen and retain more relationships.
About Beacon
Beacon and Company is headquartered in Dartmouth, Massachusetts. Additional information about Beacon Sales Coach and Beacon's customized consulting services is available at www.beaconandcompany.com.
For more information contact Phil Carney: 508-996-8000
Sales Coach Certification helps drive the sales training process form the bottom up, producing a better bottom line.
Erika Sacher Parisi, Senior Vice President